Elements and Performance Criteria
- Identify trends and opportunities in financial services industry
- Analyse information on current and emerging needs of market and organisation in consultation with others to identify marketing opportunities
- Review business plan to identify organisational objectives, emerging trends and external influences on financial services industry
- Identify and research opportunities to enter, shape or influence current and potential markets and develop potential new products
- Explore entrepreneurial, innovative approaches and creative ideas for potential business application and contribution to business
- Investigate marketing and product development opportunities
- Identify and analyse opportunities in terms of their likely fit with organisational goals and capabilities, and evaluate to determine impact on current business and client base
- Assess external factors, costs, benefits, risks and opportunities to determine financial viability of each marketing opportunity
- Determine probable returns on investment and potential competitors
- Describe and rank marketing opportunities in terms of their viability and likely contribution to business
- Assess legislative compliance of marketing opportunities
- Identify legislative and regulatory guidelines applicable to marketing opportunities and examine opportunities for compliance with relevant legislation
- Reject or modify marketing opportunities not meeting compliance requirements
- Ensure marketing proposals clearly define relevant legislative compliance issues
- Evaluate required changes to current operations
- Identify and document changes needed to current operations to take advantage of viable marketing opportunities
- Manage organisational changes which involve an increased or different client base to ensure continued quality of service to existing clients
- Identify resource requirements for changed operations, and determine and communicate viability of making changes to current operations to key stakeholders
- Develop marketing proposals